In Professional, Retail

Beauty pros now have a new one-stop shop for all their beauty supply product needs—the Amazon Professional Beauty Store.

“We are pleased to offer those in the professional beauty industry even more selection through the convenient shopping experience our customers love on Amazon Business,” said Steve Kann, Director of Customer Driven Experience, Amazon Business. “Stylists can find more of what they need at great prices with convenient delivery options, freeing up their time to focus on what’s important: their customers.”

State-issued cosmetology, barber, or esthetician licenses are required. To purchase products, professional create free Amazon Business accounts and upload their license to gain access to the brands and products.

Shares of Sally Beauty Holdings, which targets industry professionals, sank 17%, while those of Ulta Beauty Inc. fell about 3%, after the announcement by Amazon.

Photo: Cesar Saravia via Unsplash

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