In Brands, Exclusives, Insight

It all started with a hot flash. For all the noise made about aging and the products aimed at anti-aging, Rochelle Weitzner was shocked to find no products existed to address menopause in the beauty industry: “It was as if the whole topic of menopause was forbidden.” What started as a search for information and products led to the discovery of a white-space opportunity and a mission to start a conversation and offer a smart, safe place for women to share and learn as they experience menopause. Weitzner is ready to stop talking about anti-aging and denying that aging happens, and is committed to removing the taboo around menopause. She says it’s time for the Pause well-aging movement.

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