The Global Wellness Summit released their in-depth report on wellness trends for 2019, informed by 650 wellness experts from 50 nations that distilled eight trends that will impact the $4.2 trillion global wellness industry.
1. Well Fashion—Way Beyond Athleisure: 2019 will be the pivotal year for change, with a huge wave of sustainable, ethical, intelligent, healing, more inclusive, and meaningful fashion on the rise. A more “well” fashion market and mindset is ahead.
2. Wellness Takes on Overtourism: International travel is exploding, with annual trips jumping from 500 million in 1995 to 1.3 billion today. The problem is the hyper-concentration, with roughly half of all travelers going to 100 global destinations. Undertourism, or experiencing exotic, lesser-known travel destinations, needs to become a wellness movement.
3. Meditation Goes Plural: The future is meditations, more types tailored to what you need most. Meditation will evolve from a singular to a plural practice, from a generic concept to understanding specific types and their unique brain impacts, just as this explosive market blooms—like yoga and boutique fitness before it—into many varieties.
4. Prescribing Nature: As people continue to be overworked and overwrought, they will answer the call of nature that comes from deep within, according to scientists who have been studying this. Nature Deficit Disorder has taken hold, and it’s real, leaving people craving the very basic, very important nourishment that comes from being outdoors.
5. MediScent—Fragrance Gets a Wellness Makeover: The sense of smell is having a wellness renaissance. It is expected that the neuroscience of scent will become more pervasive in everything we do, and fragrances will be used in ways we would never have dreamed of—both in public and personal spaces.
6. China—Uncovering the Wealth in Wellness: No country will have a bigger impact on the future global wellness economy than China, suddenly an economic, political, and tech powerhouse. With a population of 1.4 billion, China’s middle class will skyrocket from 430 million today to 780 million by 2025. The wellness boom in China is being driven by forces like the roaring “she-conomy,” where many more Chinese women are now seeking their authentic roots and a spiritual purpose in life.
7. Nutrition Gets Very Personalized: As “one-size-fits-all” health and wellness practices fall by the wayside and the understanding of epigenetics—the study of how our genes are shaped by our behavior—grows, personalized nutrition will hit the mainstream in increasingly surprising ways.
8. Dying Well: There’s been a more positive movement around death and dying in the last few years than in the last 150. The future: a “better death” becomes an integral part of a “well life.”
Access the full 110-page report here.
Photo: Teddy Kelley via Unsplash