In Exclusives, Insight, Marketing

By now, everyone knows this story. In 2010, four friends completely disrupted the consumer brand business by creating an eyewear company that was determined to provide better-looking, lower-cost glasses directly to the consumer. This business was called Warby Parker. Famously, their Wharton professor at the time, Adam Grant, declined to invest in the business because he believed they were destined to fail. And as of 2018, they had a $1.2B dollar business on their hands.

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