In Brands, Finance, Marketing

Inter Parfums secured an 11-year exclusive worldwide fragrance license agreement with Kate Spade New York. Under the agreement, Inter Parfums will create, produce, and distribute new perfumes and fragrance-related products globally to department stores, specialty stores, and duty-free shops, as well as in Kate Spade New York retail stores, beginning in fall 2020.

Jean Madar, Chairman and Chief Executive Officer of Inter Parfums, Inc. added, “We are extremely pleased to announce this new partnership. The Kate Spade brand’s youthful, colorful spirit and touch of humor give it a unique and entirely new position within our portfolio which will allow us to develop very creative projects closely aligned with the image conveyed by Nicola Glass, its Creative Director. With strong positions in the United States and South America as well as a presence in Asia, we are convinced in its potential as an international brand.”

Anna Bakst, Chief Executive Officer and Brand President of Kate Spade New York, said, “Fragrance is an aspirational category and the perfect way for our customer to discover the joy and femininity our brand is known for. We are very excited to have a world class partner in Interparfums SA to take our global business to the next level.

Kate Spade had a brief fragrance stint with Estée Lauder in 2002, then signing a license with Elizabeth Arden in 2010.

Photo: via Inter Parfums 

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