In Insight, Marketing, People, Trend

The smartphone has become an extension of who we are and how we navigate the world in many respects, especially for millennial women.

“Our research shows the incredible degree to which smartphones are a millennial woman’s constant companion, a gateway to constantly connecting with her passion points and increasingly becoming her mobile wallet,” said Rob McLoughlin, VP, PopSugar Insights. “Marketers need to lean into the disruption these devices wield and deliver content and commerce offerings that seamlessly fit into her daily routine.”

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