In Brands, Retail

Lululemon teased the market in April with an announcement they were launching a “self-care” product range consisting of deodorant, dry shampoo, basic balm, and a facial moisturizer with a focus on function, feel, and format to help the transition from sweat into daily life. Expansion into private-label branded beauty makes strategic sense given the category affinity and the margins in private-label beauty, but they have doubled down in a distribution partnership with Sephora.

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