QVC and HSN join the ranks of clean beauty with their own seal to designate the category. Seven brands will launch with the new seal for skincare and makeup. QVC Clean Beauty will debut with brands including Josie Maran, Alpyn, Dr. Dennis Gross and LashFood and BrowFood. HSN Clean Beauty will launch Fountain of Truth and Dr. Roebuck’s. The customer may also shop bareMinerals on both QVC and HSN.
The portfolio of clean beauty brands on both networks is expected to grow in the coming months as brands are carefully assessed and reviewed with the same rigor that QVC and HSN use to validate on-air claims. While the process is meticulous and time consuming, the outcome allows customers to easily navigate an otherwise complicated space.
“We are eager to share with our customers, the introduction of our Clean Beauty initiative at both QVC & HSN,” stated Rob Robillard, VP Integrated Beauty, QVC & HSN. “We have created a thoughtful program based upon industry standards while also identifying ways to make it a leader in the beauty space by excluding ingredients recently identified as non-clean. We know our customer will appreciate our thorough approach and the positive implications associated with eliminating ingredients of concern from their daily beauty routine.”
All products with QVC Clean Beauty and HSN Clean Beauty seals designate that the brand is formulated without sulfates (SLS and SLES), parabens, methylisothiazolinone/methylchloroisothiazolinone, formaldehydes, formaldehyde-releasing agents, phthalates, petrolatum, mineral oil, chemical sunscreens, coal tar, hydroquinone, triclosan, triclocarban, aluminum, and talc. The seals also indicate products that contain less than one percent of synthetic fragrances and are certified cruelty free by a third-party source. Both QVC and HSN will feature information online and on-air to help consumers explore the Clean Beauty standards and navigate the products.