In Insight, Marketing, Trend

Brands like Flat Tummy Co., Lyfe Tea, BooTea, MateFit, and Fit Tea are in the crosshairs of Senator Richard Blumenthal (D-CT). Last week he wrote to the FTC requesting a federal investigation into the sale of “detox teas” on social media and the influencers that promote them on social media.

“The dangers of these products, their widespread use, and deceptive marketing demand federal action,” Blumenthal said in a statement. “I call on the FTC … to investigate the false and misleading marketing practices presented by the manufacturers of these teas and take appropriate enforcement action to protect unwitting consumers from harm,” he wrote.

Blumenthal also encouraged the FTC to work alongside the FDA “to increase efforts to inform the public about the true harms of these teas, and to take steps to ensure that consumers are not duped by these dangerous, under-regulated products.”

Read more on The Fashion Law.

Photo: Joanna Kosinska via Unsplash

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