In Insight, Trend

The beauty industry has been talking about the men’s opportunity for years, but it finally seems like the category is hitting its groove. Men’s grooming brands like Dollar Shave Club and Harry’s redefined the shaving category, taking market share from the strategics and resulting in billion-dollar acquisitions. These brands have had a voice in shaping the conversation around men and products as the idea of gender is reinforcing “beauty” is not tied to gender. Have a look at the numbers and the future of the category.

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