WHO: Tribe Dynamics began as an influencer CRM platform and has grown into the market leader for the measurement of earned media.
eBench made a name for itself by providing global brands a strategic overview of their holistic social performance.
WHY: Tribe Dynamics and eBench are grounded in their complementary origins. The transaction will enhance Tribe’s current capabilities and coverage.
IN THEIR OWN WORDS: Conor Begley, President and co-founder of Tribe Dynamics, stated, “eBench is a strong fit with our product and vision—in fact, the idea for this acquisition first came from one of our customers.”
Derek Hill, founder of eBench, commented, “This feels like coming home. Tribe Dynamics is the market leader in earned media. We’re looking forward to using our combined data to better understand what’s working for brands in today’s rapidly changing social media landscape, and taking our insights to an increasingly global audience.”
- Tribe Dynamics acquired Bench Limited.
- The acquisition will further strengthen Tribe Dynamics’ suite of influencer marketing solutions, which help brands track, manage, and measure scaled influencer marketing programs.
- eBench’s proven track record working with global companies will help fortify Tribe Dynamics’ data quality and client services as it continues to refine its 14 (and counting) international influencer panels, build out its London office, and explore additional opportunities in EMEA markets.
Photo: Carlos Musa via Unsplash