Pinterest is introducing new video features for creators and businesses to reach their audiences, including an improved uploader, video tab, lifetime analytics, and Pin scheduling.
“As early adopters to video on Pinterest, Tastemade has successfully driven over 1 billion video views and 200 million engagements YTD, while growing our following 100% YoY. It’s clear that Pinterest users are hungry for videos that are both entertaining and actionable. We are excited about the platform’s new video capabilities as we continue to inspire the taste of new audiences across the globe,” said Larry Fitzgibbon, CEO & Founder, Tastemade.
1. Updated video uploader enables the seamless uploading of video directly to Pinterest to engage with new and existing audiences while accessing the latest metrics.
2. A new video tab on business profiles makes it possible for brands to feature all their videos in one place for added discovery.
3. The lifespan of a video on Pinterest is evergreen. New video analytics for businesses will allow insight into lifetime views, so they can get insight into the performance of their video over time.
4. Pin Scheduler tool now allows businesses and creators to schedule video content in advance.
The beauty industry is enamored with Instagram, but maybe it’s time to give your Pinterest strategy a little love. Look at some of the beauty topics trending:
Photo: via Pinterest