In Insight, Professional

Evolving a heritage brand is a tricky business that requires vision, business acumen, and an appetite for risk. Legacy can be a unique differentiator for some and liability for others. Every business has a different history. The 100-year-old Red Door Spa and Salon is walking away from the iconic red door, opting for a wellness-minded millennial rebrand, and will now be known as Mynd Spa & Salon.

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