In Brands, Retail, Trend

Making waves in South Korea’s saturated cosmetic market is anything but easy, yet Stonebrick has managed to capture the hearts and Instagram feeds of young trend-savvy consumers. Launched by Emart, the hypermarket wing of South Korean retail conglomerate Shinsegae, the cosmetic brand consists of over 200 products packaged in a fun, modular, nostalgic LEGO-style design that allows users to stack and personalize product combinations.

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