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On a quest to find the most effective natural remedies in beauty Lulwa Almulla, Founder ofTara Brands is inspired by proven traditional medicinal practices from around the world. They combine the heritage of these time-tested beauty remedies with the latest breakthroughs in science to create a new era in haircare. They source the best-quality heritage and modern science ingredients and apply them in generous concentrations to custom formulas, developing targeted treatments designed to heal, repair, and improve the hair, scalp, and skin.

What was the opportunity you saw in the marketplace that compelled you to launch a brand?  

At Tara, we are on a continued quest to find the most effective natural remedies for hair, scalp, and skincare. We saw great opportunity in bringing out traditions that have been time tested and bolstering them with advances in modern science. We bring best practices from cultures across the globe and offer these to our consumers in the US. We use the highest-quality ingredients in generous concentrations, offering the best of the two worlds. 

What is the formulation philosophy behind your product? 

Tara is committed to developing products rooted in heritage and nature bolstered by modern scientific breakthroughs. Our team partners with the most innovative beauty labs across the world to create ingredient-focused products, delivering the best formulas available in beauty today.

In formulating our products, we specifically sought out ingredients that are good to the hair and scalp—nurturing ingredients, rich with antioxidants and vitamins, to keep hair healthy and resilient as it endures the harshness of the environment, hair styling, and chemical treatments, as well as strengthening and growth-focused ingredients for rejuvenation and overall hair and scalp health.

Did you develop your brand and product with a particular distribution channel in mind?

Following several years of success in Europe and the Middle East, Tara Brands launched in June, 2019 in the US market, utilizing the finest ingredients and scientific breakthroughs in beauty. Our US launch strategy focused on e-commerce as well as select US retailers. 

What is the most important thing an investor should know about your brand?

Our founder Lulwa Almulla saw tremendous success with Tara Brands in Europe and the Middle East. As a self-funded company, potential investors would be interested in the company’s entrepreneurship and developed partnerships with experts around the globe. Teams of industry leaders, educators, and experts have been assembled to guide Tara Brands on the forefront of product development and innovation.

What advice would you give to someone thinking about launching a beauty brand?

The beauty industry continues to prove to be one of the most competitive in terms of product development, marketing and innovation. It would behoove anyone looking to launch a brand to identify their target customer and then reach their customer in the specific channels they are engaging in a thoughtful way. Look to experts in your field to help you speak to your customer, and underscore your key brand differentiation, and be creative in your engagement. Some of the most successful brands are powerful because of the story they tell and how they are able to connect with consumers. 

What’s your vision for the future of the brand?

The Tara Care System and Tara Growth System will be the first two hair care lines in the US rollout. We are slotted to launch a premium vitamin C complex, pure argan oil, and deep cleansing clay mask this coming fall and winter to kick off our natural foray into skincare. Following the launch of these beauty ranges, we plan to bring new breakthrough formulas and systems to the market frequently. Products are currently available via our website, as well as select US retailers. 

Our guiding vision is to be the leader in beauty breakthrough technology, with continual artfully crafted product launches and innovation authentic to our brand pillars of heritage, nature, and science.

What excites you about the future of the beauty/wellness industry? 

It is a very exciting time to be in the beauty industry, as the ability to tap into tremendous resources can be done with the click of a button. Social media has of course changed the way that we are able to communicate with our customers and tell our brand story. It is one of the initial means we utilized to connect with US customers as a successful brand overseas. We are incredibly enthusiastic to watch our journey and engagement evolve and enable Tara to utilize the momentum of social media to help expand our growth and connect with current and new customers. 

Content Created in Partnership with Unfiltered Experience.

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