In Insight, Retail, Trend

Target has joined the clean beauty retail bandwagon launching a Target Clean icon representing  products that meet their standard of unwanted chemicals. This gets the retailer one step closer to achieving the Chemical Strategy it laid out in 2017. In addition to the new green bullseye icon, there are 14 other beauty and personal care Wellness Icons that call out common clean attributes such as cruelty free, non-toxic, plant-based, vegan, dye-free, and more.

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