Target has joined the clean beauty retail bandwagon launching a Target Clean icon representing products that meet their standard of unwanted chemicals. This gets the retailer one step closer to achieving the Chemical Strategy it laid out in 2017. In addition to the new green bullseye icon, there are 14 other beauty and personal care Wellness Icons that call out common clean attributes such as cruelty free, non-toxic, plant-based, vegan, dye-free, and more.
“Our guests are increasingly interested in better-for-you products, and by introducing Target Clean, we’re able to help them identify products that meet their needs and save time,” said Christina Hennington, Target’s senior vice president, general merchandise manager, essentials, beauty, hardlines, and services.
Currently there are about 4,000 products that meet the Target Clean requirements in the beauty and personal care category. Brands like Harry’s, Pacifica, Red Earth, S.W. Basics, Smartly, Up & Up, Versed, and Yuni will all contain the new green bullseye.
Photo: via Target