In Exclusives, Insight, Marketing

Every single person’s face is unique to them, their DNA and environment interacting in an entirely unique way; even the most identical of identical twins have slightly different faces. And it’s faces that the beauty industry is traditionally focused on—even for products that don’t involve the skin at all, like hair and nails. For the most part, those faces have been young, thin, symmetrical, petite featured, and overwhelmingly white, and any tiny deviation from that is considered enough to deem a person’s beauty “quirky” or different. Think, for example, of Isabella Rossellini’s tooth, Cindy Crawford’s mole, or Cara Delevingne’s eyebrows.

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