The long, hot, lazy days of summer we always read about in books as children seem to have disappeared in today’s busier times. The mix of heat and humidity felt in many cities during the summer always seems to come as some sort of surprise. Soaring temperatures and nonstop social schedules can take a toll on even the most dedicated makeup wearer. Luckily the season of full-coverage foundation, exaggerated contours, and painted-on brows that have been so popular as of late have been left behind. We embrace the fact that these warm months and ridiculous amounts of makeup do not mix well together. Here are a few of our favorite trends that are easy to apply, effortless to wear, and work for any makeup lover.
TREND #1: Clean Up
Green beauty, clean beauty, and a push toward naturally derived products have pushed the skincare market into exciting new territory. Independent brands have led the charge in introducing beautifully made, small batch skincare that meets the needs of today’s cameras and busy lifestyles. Mario Badescu and Twin Medix are two indie brands that have brought beautifully gentle but effective cleansers, toners, and moisturizers to the marketplace. Check out Twin Medix Micellar for a gentle, water-free remover, and Mario Badescu’s wide range of toning products works well for any skin type. Rebels and Outlaws Sacred Ceremony Potions are a blend of organic Hydrosols and essential oils paired with prepared crystals. This double-duty potion keeps summer skin toned and ready and is a fantastic smudge for any space. Brush Beauty Balms Beauty Oils are prepared by hand in small batches and are a beautiful alternative to traditional moisturizers.
Pro Tip: Try adding a lip scrub to your daily routine to keep flaky, dry lips at bay. Both Brush Beauty Balm and Rebels and Outlaws make the most sensational sugar scrubs that will leave your lips looking luscious without all the chemicals.
TREND #2: Sheer Bliss
Natural-looking, dewy skin with minimal coverage and effort is the season’s ideal look. Let go of the full face of makeup and keep the concealing to a minimum. Temptu 24-Hour Hydralock Foundation, Kett Hydro Foundation, and Danessa Myricks Vision Cream Cover are waterproof formulations that stand up to even the most intense heat and lifestyle. A makeup artist’s secret is to use one fuller-coverage formula in a sheerer application all over the face and then let it double as a concealer to hide discoloration or distraction. This allows you to have more minimal coverage but still hide any of your concerns without the heaviness of concealer. Mix fuller-coverage foundation into your favorite face cream to make your own tinted moisturizer.
Pro Tip: Try using a setting spray for summertime staying power. Use it before and after foundation application to help everything stay put. Limelife by Alcone and Skindinavia are two pro favorites that are high performance and feel refreshing on summer skin.
TREND #3: High Brow
Bushy brows are big this season. Forget the hard, linear eyebrow of the last few seasons and keep your brow game simple. Brush a brow gel through to add hold and shape and let them stay natural looking. Senna Brow Gels are the original and the metallic shades add a sensational ombre effect for summer. Lash legend Ardell has a super affordable range of brow gels and brow pens that allow a more polished look, and Benefit 24-Hour Brow Setter will stand up to a day at the beach or a night at the club and still looks good at brunch the next day.
Pro Tip: Use a small brow pen or waterproof liquid liner to draw in individual hairs where you have empty space. This will help to frame the eye and face and give you a fuller brow look of the season without hard edges or lines.
TREND #4: Wash Out
Back in the ‘90s, a wash of color on the eyelids was seen everywhere on models walking down runways—it’s now back in a big way. This simple sweep of shadow across the lid is the coolest look for summer. This wonderfully minimal look makes liner and brushes unnecessary. For this look, simply saturate your favorite color along the lash line and blend outward and upward into the brow. The look is anchored with mascara and looks beautiful on every eye shape. Try it with your favorite mined metals like gold and bronze—a big trend this season—or be bold with a pop of color. Viseart and Cozette have some gorgeously pigmented, hand-pressed shadows that are a favorite of every makeup artist and come in every color you can imagine.
Pro Tip: Try a cream shadow like Danessa Myricks Color Fix for a waterproof option that also allows easy eye shadow application with no powder fallout.
TREND #5: Heat Wave
It’s a long and hot summer this season as runways and red carpets both show us sun-kissed skin and gorgeous glow. Warm tones are perfect for giving some summer radiance. This summery look is all the rage, ranging from a hint of bronzer to a golden tan as the fashion legends are leading us to beachy beauty. Danessa Myricks Beauty Oil brings a sensual radiance to the skin with actual gold leaf. Limelife by Alcone gives you a gorgeous glow from head to toe in shades from gold to bronze and lets any makeup wearer look like a summer goddess.
Pro Tip: Body bronzers are great for creating a summer glow, but you have to be sure your face matches the rest of you. Add a hint of bronzer to the cheekbones, forehead, and chin and be sure that it’s the same shade as your shoulders and décolletage.
TREND #6: Orange Crush
Bright coral lips, bold oranges, and soft peaches are the perfect summer pout. Pops of color on the lips are an easy way to make you look more tanned and glowing. Stay away from matte lips and liquid lipsticks this season as creams and lipsticks will leave you looking fresher. Stilazzi Lip Sheers have a moisturizing formulation that keeps the lips looking their best.
Pro Tip: Press the color into your lips with your finger to create more of a stained effect. It should look like you’ve just eaten a popsicle. Start at the bow to get a better shape and press your lips together, allowing for a flawless application every time.
This season’s makeup should be fun and easy. Open up a bottle of rosé and relax into a summer of effortless makeup.