In Brands

Socially conscious, vegan cosmetics company Thrive Causemetics will make $10 million worth of product donations in celebration of their recent launch launch of Brilliant Eye Brightener shades Mieko (Soft Pink Shimmer) and Emma (Copper Shimmer). The donations will go to over 50 nonprofit organizations across the country supporting women overcoming remarkable challenges, including cancer, domestic abuse, homelessness, and more.

This campaign follows three major donations from Thrive Causemetics, including: a partnership with She’s the First on International Women’s Day, a $25 million product donation to over 50 nonprofits across the US in honor of the brand’s fourth anniversary, and a $250,000 monetary donation to support those affected by the California wildfires in November 2018.

Speaking about the recent donation, Thrive Causemetics CEO and Founder Karissa Bodnar said, “When I started Thrive four years ago, I knew I wanted to create a business that went beyond just making money; I wanted to create a brand that was known for doing good and making a difference in the world … For me, giving back to help others is not a choice, it’s a way of life and a concept that was instilled in me when I was a kid. Philanthropy has been woven into our business and daily operations since day one, and our incredible community (aka our Thrive Tribe) has championed our mission in a way I never anticipated. As we roll out this $10 million product donation, I am so proud to share our eye brightening products with over 50 organizations so that we can brighten the eyes and the lives of women all over the country.”

Photo: via Thrive Causemetics

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