In Marketing, Retail, Trend

Worth $536 million and climbing, the Australian beauty industry is becoming a global force. Bellabox is Australia’s leading beauty subscription box, launched by twin sisters Emily and Sarah Hamilton in 2011. Bellabox is a Melbourne-based subscription service delivering a selection of beauty essentials designed to bring beauty lovers a taste of everything that’s trending across Australia and New Zealand. With a subscriber base of 25,000, it makes Bellabox Australia’s largest sampling service.

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