In Finance, Retail

The SaaS platform ClearForMe has secured $150,000 in seed funding and a partnership with Credo.

WHO: ClearForMe is a software-as-a-service (SaaS) platform that makes beauty product discovery easier for brands, retailers, and consumers. With more than 180,000 ingredients, ClearForMe manages the most comprehensive cosmetic ingredient database on the market. Its unique application programming interface (API) helps consumers understand ingredients and discover and shop for products that are personalized based on their unique preferences and needs. Its platform has led to increased engagement, average order values, and conversion rates for retailers and brands. ClearForMe offers three main services to revolutionize the online shopping experience: an ingredient widget, product finder, and custom ingredient filter.

WHY: Consumers are asking for more ingredient transparency when purchasing products they put on their bodies. Brands and retailers are looking for ways to enhance the beauty retail experience for their customers and enable them to discover and purchase products with confidence.

IN THEIR OWN WORDS: “The Credo customer is very educated and ingredient focused, so this tool allows them to easily navigate through the products without ever leaving our site,” says Credo CEO Dawn Dobras. “Our customer isn’t just looking for a single product, they want to learn about the ingredients and benefits, and in some cases, avoid certain ingredients. In our stores, they can speak with a staff member, but we wanted to translate that experience digitally. We are empowering our customers with both knowledge and confidence in their purchases.”

“Our mission is to empower consumers and raise awareness around what they are putting on their bodies through information that is clear and simple to understand,” said Sabrina Noorani, Founder and CEO of ClearForMe. “By partnering with innovative companies such as Credo, it’s exciting to see our platform not only helping customers, but also driving more sales as a result of a transparent and customized shopping experience.”


  • ClearForMe has secured $150,000 in seed funding.

Photo: Charles via Unsplash

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