In Brands, Insight, Marketing

Branded experiences have become a crucial part of a marketer’s toolbox. When a brand makes a customer feel engaged and happy they are much more likely to buy the product, or even buy more than they originally planned. A new report from Set Creative provides insight into how consumers feel about brand experiences.

  • 83% say the best way to build trust in a brand is to experience it firsthand.
  • 82% of UK and US adults want brands to create experiences that “entertain, engage, and educate.”
  • 44% percent have increased their time spent at live events over the last two years
  • 40% said they’ve increased their spend on new experiences over the past two years
  • 62% of millennials have increased their spend on experiences.
  • 73% of people are more likely to purchase a product if they’ve participated in a brand experience.
  • 60% of consumers are more likely to share information about a new brand, product, or service if they have experienced it or taken part in a brand-related event. This compares to seeing it on TV (36%), hearing about it through word of mouth (30%), reading about it, or seeing it on social media (21%), listening to it on the radio (12%), or seeing it on a billboard (9%).

“The Value of Experience” includes insights from 1,000 consumers in the US and UK. Download the full report.

Photo: Noiseporn via Unsplash

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