In Marketing, Trend

Paul Wilmot Communications adds a cannabis division to the existing fashion and accessories, beauty and wellness, lifestyle and culture categories. The division will specialize in launching brands in the CBD and THC space. PWC has already been retained by three CBD and cannabis-derived clients, and the division will be named this fall upon launch.

“The growth in the market for cannabis products has been nothing short of meteoric with no sign of slowing. And, there’s a tremendous opportunity to educate the general public on their benefits while creating broader, mainstream acceptance and understanding of the category,” said Paul Wilmot Communications CEO Hampton Carney. “We are taking an elevated approach given our over two decades of experience in luxury and consumer goods as well as thought leadership, which we believe sets us apart.”

Managing Director Samantha Kain added, “We decided to break out and develop a specialized practice to manage the influx of business opportunities coming from CBD and THC. So, we created a new division within the agency solely focused on cannabis, but with the experience of strategically building brand awareness as we have done so successfully in fashion, lifestyle, and beauty. Our broadcast and podcast team will also play a significant role for these new clients given the increased ‘airtime’ dedicated to the cannabis conversation.”

Paul Wilmot Communications was established in 1997 in New York City. During its 22-year history, the agency has produced a significant public relations track record drawing from the highest profile fashion houses, beauty and wellness brands, retailer and e-comm powerhouses, as well as hospitality, nonprofit. and luxury lifestyle clientele.

Photo: Andrew Smarius via Unsplash

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