Nothing says fall is here like Pumpkin Spice launches. Dairy Queen (DQ) launched their Fall Blizzard Treat Candle Collection with the announcement of the return of the Pumpkin Pie Blizzard and new fall desserts. Created by the brand’s agency Barkley in Kansas City, the five flavors are Harvest Berry Pie, Heath Caramel Brownie, Snickerdoodle Cookie Dough, Snickers and, of course, the requisite Pumpkin Pie. If gourmand candles are your thing, these would have been right up your alley.
“As early as July, we started seeing DQ fans sending social posts asking for the return of the Pumpkin Pie-flavored Blizzard,” Katy Hornaday, Executive Creative Director at Barkley, told AdAge. “The new fall Blizzards as scented candles pairs the two best things about fall.”
The candles were briefly available on this website—the few DQ fans who were fast enough signed up for a complimentary candle while supplies lasted. Dairy Queen said the candles were gone in less than a half hour, but the brand is not disclosing how many were given away. While the candles “sold out,” expect some surprise-and-delight social media opportunities to snag one.
Photo: via Dairy Queen
