In Retail, Tech

Shopify follows Big Commerce, announcing the launch of new features aimed at helping merchants selling hemp and hemp-derived CBD products in the US. Shopify’s platform is already widely used for online sales of recreational cannabis in Canada, where the drug was legalized 11 months ago. Piper Jaffray believes that the market, as driven by beauty commerce, could reach $50 billion to $100 billion. While availability of this suite will be determined by local laws, it goes a long way in helping to solve major pain points in these businesses.

“Shopify didn’t get into CBD; CBD got into retail,” Loren Padelford, general manager of Shopify Plus, said. “Shopify is excited to be one of the first commerce platforms powering retailers of all sizes that want to sell hemp-derived Cannabidiol (CBD) products in the United States. Merchants operating in states that permit the sale of hemp-derived CBD products will have access to trustworthy commerce tools to start or scale their businesses, whether they are selling these products online or in brick and mortar locations.”

New platform features include:

  • Easy online store design
  • Reliable payment and shipping partners—and several to choose from
  • A marketing tool
  • Easy customization of shipping profiles
  • Full integration to more than 2,500 apps

Photo: CBD Info via Unsplash

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