In Brands, Trend

The size of the global oral care market size is anticipated to reach USD 40.9 billion by 2025, according to a new report by Grand View Research, Inc., exhibiting a 5.0% CAGR during the forecast period. The category has seen some innovation, but it is still owned by the big guys with very traditional distribution. While there has been some disruption with the likes of Quip, the category still has a lot of room, especially when it comes to connecting the dots between oral care and beauty/wellness.

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