The size of the global oral care market size is anticipated to reach USD 40.9 billion by 2025, according to a new report by Grand View Research, Inc., exhibiting a 5.0% CAGR during the forecast period. The category has seen some innovation, but it is still owned by the big guys with very traditional distribution. While there has been some disruption with the likes of Quip, the category still has a lot of room, especially when it comes to connecting the dots between oral care and beauty/wellness.
Angie Lang, an Australian dentist, has just launched the world’s first functional oral health drink in the Australian market. Swirlit is a tea-based, botanical drink that uses dental-approved ingredients to aid in the prevention of unnecessary dental issues, and is sugar free and pH neutral.
“I am so excited to finally be launching Swirlit into market. Early in my career, people would come to me and said they wanted to love their smile. As a dentist, I can fix the damage to teeth, but to prevent it requires a change in the food and drinks consumed coupled with great oral hygiene. We know that dental decay and erosion is preventable, and that the most common culprit is sugary and acidic drinks. This is why I have been passionate about creating an alternative that not only has no sugar, and is pH neutral, but also has properties that will aid oral health,” Swirlit founder Angie Lang told Australian Food News.
Lang continued, “Our gut begins in our mouth, and it is a myth that you can have good general health when you have poor oral health. There is significant research that shows bacteria that causes gum disease can enter the blood stream and deposit in the small blood vessels of the heart, brain and other organs. It is also a risk factor for heart attacks, strokes and even Alzheimer’s disease as these deposits can ultimately cause blockages. I cannot stress how important oral health is.”
Read the full story in What’s New In Healthy Products.
Photo: via Swirlit