In Insight, Professional, Trend

Yelp has compiled a view of beauty treatment trends according to 15 years of mentions in reviews on the platform. Recent trends that have surfaced are hydrofacials that are being mentioned four times more often in reviews than in 2014, along with dermaplaning and microneedling, also on the rise. Keratin, which peaked in 2011, has been on a steady decline, as have Brazilian waxing that peaked in 2005 and Lash Extensions that was all the rage in 2017-2018.

“At Yelp, we’re seeing that people are going for beauty treatments that are reflective of a more natural look—ditching the fake tans and permanent makeup,” Tara Lewis, Yelp trend expert, told Elle, “and opting for treatments like dermaplaning and microneedling that improve the texture and appearance of skin, so they can let their glowy complexion steal the show.”

Check out a 15-year history of The Rise and Fall of Beauty Treatments according to Yelp reviews:


  • Lash Tint
  • Brazilian Bikini Wax
  • Eyebrow Shaping
  • Body Scrub/Body Wraps
  • Tanning Beds


  • Lip Plumping


  • Keratin


  • Microdermabrasion
  • Laser Hair Removal


  • Drybar
  • Blowout


  • Spray Tan


  • Nail Art
  • Permanent Makeup
  • Eyebrow Tattoo


  • Lash Extension
  • Eyebrow Dye / Tint
  • Chemical Peel
  • Tattoo Removal


  • Sugaring
  • Teeth Whitening


  • Dermaplaning
  • Coolsculpting
  • Laser Facial
  • Fillers
  • Emsculpt
  • Hydrafacial
  • Ultherapy
  • Kybella
  • Collagen
  • Nail Art
  • Vaginal Steaming
  • Lash Lift
  • Microneedling


Photo: Antonika Chanel via Unsplash

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