In Insight, Professional, Trend

Yelp has compiled a view of beauty treatment trends according to 15 years of mentions in reviews on the platform. Recent trends that have surfaced are hydrofacials that are being mentioned four times more often in reviews than in 2014, along with dermaplaning and microneedling, also on the rise. Keratin, which peaked in 2011, has been on a steady decline, as have Brazilian waxing that peaked in 2005 and Lash Extensions that was all the rage in 2017-2018.

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