In Brands, Finance, Tech

yours., a Singapore-based beauty tech start-up, has raised $3.5 million in its seed round led by Sequoia’s Surge accelerator.

WHO:  yours. is an early-stage beauty-tech start-up that creates personalized skincare products based on users’ skin, lifestyle, and environment. Founded in November 2018 by former Uber employees Navneet Kaur and Shivam Sharma, yours. uses computer vision and machine learning to create personalized skincare regimens for users. All products are clean, cruelty-free, environmentally friendly, and made in Switzerland. A subscription service automatically updates the user’s skincare regime every two months based on changing weather conditions, lifestyle, and skin needs.

WHY: yours. plans to use the funding to focus on improving computer vision and machine learning to achieve personalization at scale.

IN THEIR OWN WORDS: “The future of skincare will focus on individuality, efficacy, and inclusivity. New consumers demand new models, and the imminent transformation of this industry will set aside the dated one-size-fits-all business model that produces en-masse; opting for clean and environmentally-friendly options that are, at once, data-driven and catered to individual needs,” Kaur said to e27.


  • yours. has raised $3.5 million in a seed round.
  • The round was led by Sequoia’s Surge accelerator, Global Founders Capital, Kindred Ventures, and Arrive.

Photo: via lovefromyours

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