In Brands, Exclusives, People

Mission-driven strategies help redefine corporate culture. In a new corporate landscape, where America’s top business leaders are shifting focus from shareholder profit to ethical practices and investment in employees and community, a young breed of female-led indie beauty brands has been practicing business with a higher purpose since inception. This modern definition of corporate culture stresses giving while growing—where the founding principles embrace a philanthropic brand mission from the outset, not as an afterthought. Honoring a greater purpose for giving back and enriching communities is cemented into the foundation of their company ethos, where philanthropy is central to the identity of the brand and its founder. 

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