G&M Cosmetics, a leader in the Australian skincare industry, has acquired vegan skincare brand P’URE Papaya to further expand their global footprint.
WHO: P’URE Papaya Care is a unique papaya-based Australian skincare range formulated by naturopaths. The certified natural and vegan range has a celebrity following that includes Gwyneth Paltrow.
G&M Cosmetics is known for its affordable, high-quality natural products in Australia and Asia Pacific. The 23-year-old family-owned operation is a leading exporter of all-natural skincare products. The company has a high-tech manufacturing facility in southern Sydney, and G&M products can be found in more than 35,000 retail locations worldwide. G&M Cosmetics’ ranges include Native Australian, Dr. V, Australian Creams, Australian Creams MKII—and now P’URE Papaya Care.
WHY: The new acquisition will help increase G&M’s footprint in both local and export retail markets.
IN THEIR OWN WORDS: “We looked for a business with complementary distribution channels that could expand our current network and customer base. P’URE Papaya Care skincare range has strong distribution in Europe whereas G&M Cosmetics has a strong network within Asia,” said Zvonko Jordanov, Managing Director and founder of G&M Cosmetics. “This partnership is going to help us both expand into different channels, locally and internationally. The P’URE Papaya skincare range contains complementary products to our current portfolio, so this acquisition diversifies our growing product offering and will help increase our customer reach.”
- G&M Cosmetics has acquired vegan skincare brand P’URE Papaya.
- Terms of the transaction were not disclosed.
Photo: P’URE Papaya Care via Facebook