In Marketing, Retail, Trend

According to Reports and Data, the global Dietary Supplements Market was valued at $124.8 billion in 2018 and is expected to reach $210.3 billion by year 2026, at a CAGR of 6.4%. As DTC brands disrupt the supplement landscape at a rapid pace with transparency, personalization, and subscription services, the Vitamin Shoppe is upping their game. A new subscription service utilizing a personalized online assessment designed by medical experts, Only Me, delivers a custom, high-quality vitamin and supplement solution for individual wellness goals.

Sharon Leite, Chief Executive Officer of The Vitamin Shoppe, said, “At The Vitamin Shoppe, we understand that wellness is not one-size-fits-all and that our customers are looking for custom solutions to meet their own unique health and wellness goals. With the launch of Only Me, we are encouraging customers to take time for self-care and prioritize their health, with the ease and convenience of a personalized delivery service—so they can become their best selves, however they define it.”

Only Me bundles together vitamin and supplement formulas in personalized daily packs, designed to work together to help individuals reach their wellness goals. Each pack is individually tailored from a library of 37 supplements, each carefully formulated by The Vitamin Shoppe. Quality-assured formulas are a signature of Only Me, as The Vitamin Shoppe’s proprietary brands are put through 320 rigorous quality assurance steps, and ingredient purity and potency are verified by independent, third-party labs. For users with specific health and wellness goals in mind, pre-packaged daily Quick Packs are also available for purchase, such as Sleep, Pre-natal, Beauty, and Foundation.

“We want our customers to feel supported on every step of their health and wellness journey,” said Ms. Leite. “That’s why we enlisted some of the top nutrition professionals in the field, including registered dieticians, clinical nutritionists, and wellness coaches, to provide our Only Me and Healthy Awards customers with access to expert knowledge that can empower them to achieve their goals. We are excited to give our customers a highly personalized experience, complete with trusted expertise that they can rely on.”

Photo: via Vitamin Shoppe

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