In Insight, Marketing, Trend

Cannabis culture is quickly shedding its hippie stoner image for a luxury lifestyle makeover. According to data compiled by Imarc Group, the North American legal cannabis market was valued at more than USD 8 billion in 2017. The market is projected to reach USD 35 billion by 2023 as well as grow at a CAGR of 28% during the forecast period, from 2018 to 2023. This growth is pushing the evolution of a subculture to a mass industry with unprecedented growth, spawning a gold-rush mentality and a proliferation of CBD brand launches across categories.

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