Amazon Prime has put the pressure on other retailers when it comes to consumers’ new expectations on shipping of e-commerce orders. A BigCommerce survey polled 2,933 consumers aged 18 and over in Australia, the United Kingdom, and the United States in April 2019.
“Retailers need to take into account a number of critical factors to make a meaningful difference in e-commerce shipping, and finally bring it to a level playing field with the rest of the e-commerce experience,” said Jimmy Duvall, Chief Product Officer at BigCommerce, in a release.
- 77% of consumers surveyed said they’ve abandoned an online purchase based on dissatisfaction with the shipping options
- 58% said they’ve stopped shopping with a particular retailer based on a negative shipping experience
- 84% said they made a purchase in the past year specifically because of a free shipping offer
- 50% said they avoid retailers that don’t offer free shipping
- 84% of consumers said they’ve added items to their cart over the past 12 months in order to meet a free shipping threshold. That figure jumps to 90% for millennials, one-third of whom said they do it all the time, and 85% for Gen Z shoppers.
- 60% of consumer respondents said they “often or always” recycle their e-commerce packaging, and about a third of them are willing to go to a store for an order pickup.
- 29% said they have no interest in making any changes to the shipping process to lessen the carbon footprint.
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