Pinterest launched a new curated shopping dashboard as part of Small Business Saturday called Pinterest Shop. Just in time for the holidays, the edit includes hundreds of shoppable Product Pins from 17 different small businesses that make and sell unique goods, and that are mission-driven and diverse. Each business uploaded their product catalog to Pinterest, where they were automatically turned into shoppable Product Pins.
Pinterest is a powerful visual search and discovery engine, not a social network. The technology behind Pinterest matches to personalized ideas based on visually similar concepts called “The Taste Graph.” This very important distinction means that consumers’ motivation and engagement are different. A Pinner’s mindset is open to discovery, which seamlessly translates to purchasing, which is incredibly valuable for brands. In fact, 83% of weekly Pinners have made a purchase based on the content they saw from brands on Pinterest.
Indie beauty brands are well represented on the launch of Pinterest Shop:
Hyggelight – Cyndi Hileman turned to Pinterest to survive winter, and discovered the Danish concept of hygge and the importance of candles to create the perfect atmosphere. She also discovered seed paper and decided to combine both to give candles a second life. The Growing Candle was born.
Flyaway Bluejay – Holly Feld fell in love with scent at a young age, collecting perfumes and candles any chance she got. She continued her passion, launching her own line of naturally scented products called Flyaway Bluejay. She uses Pinterest to create a lifestyle around her brand and reach new customers.
Etta + Billie – Alana Rivera is the founder of Etta + Billie, a natural skincare line for foodies. She created her line from her kitchen and found inspiration in her favorite foods. Alana, a long-time user of Pinterest, turns to the platform to find inspiration on how to style her photoshoots and packaging ideas.
CurlMix is a family-owned company on the South Side of Chicago that gives curly women the best wash and go. Co-founder Kim Lewis quit her first job fresh out of college to throw herself into the beauty space. Knowing she’d need some capital to start her first business, she had the idea to sign her husband up for Who Wants To Be A Millionaire. He went on to win $100,000 and invest in their first business.
If you’re an indie beauty brand that wants to be considered for Pinterest Shop, share how Pinterest helped you grow your business.
Photo: via Pinterest