Launching a new brand and getting exposure on the internet and through social media can be less complicated than it seems. Your website may be beautiful and informational, but if you are on page seven of Google’s search results, chances are you aren’t going to get the traffic you need to gain traction. What you must keep in mind is that search engines use algorithms when determining which pages to place on page one. By understanding how to structure your website pages or social media posts, you will have a much better chance of coming up in the search results.
Google Likes Content
Google uses something called web scraping to determine what your site is about. That way when someone searches for “Nike shoes,” Google returns pages that have something to do with Nike shoes and not vegan recipes, for example. Google scrapes web pages and looks for keywords to determine what your website is about. When you write articles based on what keywords people are typing into Google, you are doing something called Search Engine Optimization (SEO). When your website is optimized, it will start ranking on Google in the top search results, helping your site be found by people who are looking for related search terms. This is important when you are trying to build a brand and get people associated with your products.
Google also likes clean and consistent content. This means that you will see an increase in traffic to your website when you are creating content consistently. A website with 60 posts will rank much better in search results than a website that only has five. Apart from that, Google wants to see that your website is organized. That means when you are writing articles or blog posts, you want to make sure to use headings to organize information. These are called H1, H2, or H3 headings. For Google, content is king, so make sure you are optimizing where possible and keeping information organized.
Facebook Organizes by Interest
Facebook is the number-one social platform used by both consumers and marketers. Instead of showing posts in chronological order, however, they are shown to people based on what Facebook thinks is interesting to the user. It’s important to target your audience instead of advertising to a broad audience that may not be interested in the products or services you are offering. With that being said, however, timing is still crucial when it comes to engagement with your Facebook posts. There are programs that will post automatically for you when people are most likely to be online and engaging with social media content. This is a good way to make sure that you are posting online when your target audience is most likely to see it.
Another great idea is to utilize posts that open discussions. Facebook rewards posts that encourage discussion and engagement by holding the user’s attention. This could be as simple as ending your post with a question to get responses from people. Asking for feedback is also a great way to determine how your brand is being perceived by your audience.
Instagram Predicts What You Like
Similar to Facebook, Instagram shows posts based on what they think the user will like. When a post receives a ton of attention in the way of likes and comments, it will appear higher in the feed. Instagram will use a consumer’s past likes to show them new content with a similar theme. The order of the posts shown to consumers is in order of what Instagram thinks they will be interested in. For a brand owner, this means creating engaging content that again, targets your specific audience. Create beautiful pictures that show your products in use and make sure to engage your audience by asking a question or asking for feedback.
Google and social media marketing may seem daunting, or even overwhelming. The truth is, however, that when you understand what each platform is looking for, you can create content that caters specifically to their requirements. There are tons of products and services out there that can help with this, so you can automate some of these processes and really take a hands-off approach if you’d like. Getting the exposure you want for your brand really can be easier than it seems.
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