In Finance, Insight, Retail

American Express launched Small Business Saturday in 2010 in support of small businesses in the United States, generating an estimated $120 billion since the event began. This year the event garnered a record-high total of an estimated $19.6 billion in sales over $17.8 billion in sales in 2018. The shop small movement celebrates small businesses and the valuable contributions they make to their communities and the economy.

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