Using data from our nearly 200 million reviews, Yelp has released its 2020 Trend Forecast Report, revealing the top beauty trends everyone will be booking come January 1st. Last year, microneedling and dermaplaning took center stage, this year Yelpers are searching for the latest technology to keep their skin bright, glowing, and wrinkle-free. Yelp is seeing a focus on preventative anti-aging procedures like Clear & Brilliant Laser Treatments (+48%), Lymphatic Drainage Facial Massages ( +36%), and Stem Cell Beauty Treatments (+47%).
Yelp Beauty Trends for 2020:
Lymphatic Drainage Facial Massages: Mentions of lymphatic drainage have increased by 3 6% in the past year, and mentions were the highest in Miami, Los Angeles, New York, and San Jose.
CBD Moves to Beauty: CBD has already made waves in food and beverages, and in 2020 you’ll see the feel-good ingredient included in beauty products, as well as CBD facials (like this one at Heyday ) and massage treatments at spas around the world. (Photo via Business Owner on Yelp)
Medspas & The “Botox Bar”: Fillers aren’t going anywhere. We’re seeing Yelpers try out Botox alternatives like Dysport, Jeuveau, and Newtox, but forget going to the doctor for these treatments. Expect to see more businesses like NYC’s Ject, a medspa where getting in and out is as quick and easy as going for a mani/pedi.
Laser Hair Removal Goes Mainstream: The rise of national chains such as LaserAway have made laser hair removal more accessible, and more popular. Mentions of laser hair removal have increased by 23% in the past year.
Dip Powder Nails: It’s no secret that people are looking for longer-lasting beauty treatments. Unlike gel manicures—which are cured and sealed under a UV lamp—this technique colors nails with a super-pigmented powder. Mentions of Dip Powder Nails have increased by 6 7% in the past year and were the highest in Richmond, Cleveland, Houston, Tampa, and San Antonio.
Brows Get a Makeover: Yelpers are loving Ombre Powder Brows & Browlamination; expect to see these treatments gain in popularity next year. In fact, mentions of Ombre Powder Brows have increased 48% in the past year.
New Laser Facials: Laser facials were a top trend in 2019, and they’re not going anywhere. On Yelp, we’re seeing a rise in mentions of the Fire & Ice Facial and Clear and Brilliant Treatments. Mentions of Clear & Brilliant have increased 4 8% in the past year and were highest in Las Vegas, Los Angeles, Phoenix, and San Diego.
Stem Cells in Beauty Treatments: Yelp users are looking for non-surgical alternatives to anti-aging, and we expect the popularity of stem cell treatments —both topical and injectables—to rise in the coming year. Mentions of the term “stem cell” have increased 47% in reviews of beauty businesses since 2017 and are highest in Los Angeles and San Francisco.
Organic Beauty FTW: Call it the GOOP effect! As consumers become more cognizant of the chemicals included in both beauty products and treatments, organic beauty will continue to gain in popularity in 2020. Expect to see more clean beauty chains like Follain and Credo Beauty, as well as more spas offering and touting organic and detoxing treatments.
Spray Tans Make a Comeback: On Yelp, we’ve seen mentions of tanning beds steadily decline from 2010 through 2019. Spray tans peaked in 2014, but mentions of the word “bronzing” have been on the rise, leading us to predict that spray tans are poised for a comeback in 2020. Gone are the days of the Ross Geller orange spray tan as people seek out a more natural, bronzed look. Expect to see Yelpers embracing their faux glow without the skin damage.
Photo: Jude Beck via Unsplash
