This year’s color of the year is the polar opposite of last year’s optimistic pick Pantone 16-1546 Living Coral. Elegant in its simplicity, Pantone 19-4052 Classic Blue is timeless and enduring. The reassuring qualities of the color provide a dependable and stable foundation for uncertain times.
“We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by Pantone 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on. Imbued with a deep resonance, Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of our communication,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute.
Partnerships are a key element in whipping up the color-of-the-year frenzy for Pantone, and the beauty category is an important activation lever. Sephora and Butter London have been longstanding partners, as has Firmenich.
Pantone sensory partner Firmenich announced Classic Blueberry as the Flavor of the Year for 2020. Consumer insights surfaced from a 16-country survey found that happiness, followed by a sense of comfort, is the number-one emotion associated with blueberry.
“Familiar and reassuring, blueberry and fresh green notes are a distinctive feature of Classic Blue,” Emmanuel Butstraen, President of Flavors, Firmenich said in a statement. “Today, with our increasing focus on health and wellness, blueberries are in a real sense becoming rediscovered, and growing to be one of the most relevant flavors in many areas of food and beverages,” he added.
While Classic Blue may seem a safe choice, it’s hard to argue with the thinking.
“Everybody’s comfortable with blue,” added Pantone Vice President Laurie Pressman in an interview with the Associated Press. “We know it. We like it.”
Photo: via Pantone