WHO: Founded by South African engineer Stella Ciolli, Skoon is produced on a farm outside Stellenbosch. The range of natural skincare uses best-in-class, natural, and non-toxic ingredients in scientifically lab-formulated combinations. The brand currently sells its products to local customers through its own website, skincare salons, as well as leading retailers, such as Faithful to Nature, Wellness Warehouse, and Superbalist. It is the fastest-growing skincare brand on Faithful to Nature and ranked in the top 5 bestsellers on the site.
IN THEIR OWN WORDS: Stella Ciolli said in a statement, “Invention and inventiveness keep us going. We love trying new ingredients, experimenting with potent natural actives, and making products that are not only both effective and ethical but are also truly delightful. Our packaging speaks of that aspect of our brand essence—and consumers can look forward to an ever-growing harvest of delight from the SKOON. team.”
Silvertree’s Thandi Mbulaheni said in a statement, “SKOON. has, over the past 4 to 5 years, made its David-like presence felt, already. Now we’d like to see next-level take-up of the brand by a broader base of consumers. Silvertree is building on the brilliant foundation laid by Stella Ciolli and her team, and we’re ready for lift-off. Our strategy is aiming for a rocket launch!”
Clayton Wiggill, an Investment Associate for Silvertree, added in the statement, “We had been scouring the personal care space in South Africa, and believe that SKOON. is perfectly placed to benefit from growth capital and access to our support platform. They have achieved an organic >100% annual growth rate over the last 4 years, with little to no marketing spend, which speaks volumes to the love that customers have for the brand.”
- The partnership with Skoon is an early example of Silvertree’s expansion into the consumer product space.
- Silvertree’s operational support for Skoon will include contributions from Silvertree’s 25 operational employees, with brand vision builder Thandi Mbulaheni being the linchpin on the operational front within the business.
Photo: Skoon via Facebook