Influencers have proliferated the marketing of beauty products across categories; however, we’re keeping our eye on experts. While influencers will continue to have their place in the beauty ecosystem, I predict consumers will search for the real expertise from experts that comes with the years of experience developing their craft.
Mila Moursi, Dillon Peña, and Melinda Lee Holm all approached the development of their brands as an extension of, and to support, their work. Their expertise brings a unique point of view on formulation, fragrance, and packaging that differentiates them in an increasingly crowded marketplace.
Mila Moursi’s products and treatments look beyond the quick fix for long-lasting, rejuvenating results. With more than 35 years of experience, Mila has perfected luxurious, efficacious, customized treatments that are the secret weapon of her Hollywood clientele.
Treatment Trio: Three intense treatments that refine, nourish, and revive stressed skin. Skin-perfecting formulas include cutting edge, phytonutrient-rich ingredients to encourage the skin’s natural renewal process and restore youthful, supple skin. Price: Hyaluronic Acid Restorative Elixir $85, Illuminating Vitamin C Infusion $105, Bio-Retinol Intensive Cellular Renewal $145. Available at Neiman Marcus and SpaceNK.
Leland Francis‘ chic minimalism and attention to detail caught our eye, but these products go way beyond pretty packaging. The brand was born out of a vision by celebrity and editorial makeup artist Dillon Peña, who enhanced the landscape of green beauty with his crafted line of clean small-batch products concepted to help lay the foundation for proper makeup application.
Body Serum: Skin doesn’t stop at our necks. Celebrity and editorial makeup artist Dillon Peña launches a body serum chock-full of natural actives. Available only on the Leland Francis website for $80.
Melinda Lee Holm is a tarot reader, spiritual guide, and creator of accessories to a magickal life. MLH beauty is an extension of Holm’s lifework—creating products infused with power and wisdom for the ritual of everyday life. From energy setting room spray to fragrance oil, the scent of Frankincense, Ginger, and Palo Santo connects the mystical with the world of beauty.
Universal Dry Body Oil: A nourishing blend of oils that absorbs quickly, leaving skin soft and smooth, but not sticky or greasy, and infused with the power of Melinda Lee Holm’s tarot magick. Available at Shen Beauty for $48.
Photo: Ava Sol via Unsplash