In Brands, Trend

Colgate is tackling clean formulation and sustainability in packaging with its new Smile for Good toothpaste brand. The product formulation, which uses 99.7 percent natural ingredients, is certified by The Vegan Society, certified organic through COSMOS Ecocert, and packaged in recyclable HDPE tubes and cartons. This follows the brand’s recent launch of a biodegradable toothbrush made from sustainably grown bamboo and packaged in recyclable cardboard, in a bid to reduce plastic waste.

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