The line between public relations, marketing, and advertising continues to blur and, as a result, PR agencies have evolved to reflect the changing landscape. Public relations or, perhaps more appropriately described, communications agencies, are an integral role in any brand’s marketing strategy. Social media and influencers may have replaced press releases and editor deskside, but what has not changed is the fact that if people don’t know you exist and aren’t consistently reminded of who you are and why you are of value to them, your business will not thrive and perhaps won’t survive.
For entrepreneurs, hiring an agency can be a daunting task because the fact of the matter is PR is expensive, sometimes convoluted, and oftentimes its “traditional” tactics don’t work for start-ups. Jennifer Bett Communications (JBC) is a new breed of PR agency whose stable of clients includes category disruptors like Recess, Parachute, StockX, Cocokind, Naadam, and Vitruvi. Launched in 2014 and positioned as a media relations agency, the agency’s approach to PR speaks to consumers, investors, and the industry as a whole to secure market share and a defining foothold for brands in the marketplace.
“Since our launch in early 2014, JBC has moved past the traditional PR agency confines to reach early-stage entrepreneurs in meaningful ways,” says JBC founder Jennifer Bett Meyer. “Our clientele is and has always been almost entirely comprised of early-stage, venture-backed, often female-founded companies. As such, our team truly understands the challenges, lessons and nuances faced by start-ups and young leaders.”
Partners Jennifer Meyer and Managing Director and Partner Melissa Duren Conner have built an incredibly successful agency on their ability to design strategies that suit the needs of start-ups and category-disrupting brands. In the spirit of passing it forward, JBC’s New York office decided to open its doors once a month launching a complimentary Office Hours program with the intention to further their commitment to support the next generation of entrepreneurs.
Meyer continued, “Office Hours was just one solution that enabled us to extend our expertise to those beyond the reaches of our official clientele and to those entrepreneurs who deserve to achieve the dreams that their businesses represent.”
The Office Hours program allows entrepreneurs access to JBC’s senior-level PR talent for a 30-minute session to get the advice they need—whether that’s tactical takeaways for in-house teams, finding out how much you “should” be paying for PR, talking through PR challenges, or how to create a PR strategy.
“After the near-immediate sell-out of our inaugural Office Hours, we recognized just how quickly this simple concept—to offer professional PR guidance to all early-stage founders who desire it—was catching fire,” says Melissa Conner. “With our recent expansion into virtual sessions, we look forward to expanding the program even further and taking it to a national level for the very first time.”
We applaud JBC for carving out the time, making the investment, and generously sharing information that is so crucial to start-ups and entrepreneurs. Sign up for Office Hours at JBC’s New York office here.
Photo: Max Hoffman via Unsplash