In Brands, Marketing, Trend

The line between public relations, marketing, and advertising continues to blur and, as a result, PR agencies have evolved to reflect the changing landscape. Public relations or, perhaps more appropriately described, communications agencies, are an integral role in any brand’s marketing strategy. Social media and influencers may have replaced press releases and editor deskside, but what has not changed is the fact that if people don’t know you exist and aren’t consistently reminded of who you are and why you are of value to them, your business will not thrive and perhaps won’t survive.

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