In Brands, Retail, Trend

The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, released its third annual “IAB 250 Direct Brands to Watch” report, identifying the direct-to-consumer brands that are driving positive change in the US consumer economy. More than 3,500 brands were analyzed before IAB narrowed the list to the most important 250 direct-to-consumer products.

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