As other beauty subscription services like Birchbox and FabFitFun are reporting losses and layoffs, IPSY is celebrating its 100th Glam Bag in March. Founded in 2011, IPSY reached profitability within its first six months and announced in October 2019 revenues of over $500 million and launched a new suite of community-inspired features, expanding its portfolio from one to three memberships: Glam Bag, Glam Bag Plus, and Glam Bag Ultimate.
IPSY continues to leap ahead of competitors and retail giants by combining a rich community platform with a highly personalized commerce experience. The largest and most engaged beauty subscription in the world, and third-largest subscription service after Amazon, continues to innovate for its loyal three million monthly active subscribers.
“When we launched IPSY eight years ago, we wanted to create a platform for self-expression, and we are incredibly grateful for the passionate community that brought it to life,” says Marcelo Camberos, CEO & co-founder of IPSY. “As we enter a new decade, we are doubling down on community to expand our footprint and further our mission of empowering unique beauty around the world.”
To kick off the celebration of the 100th Glam Bag, IPSY is gifting all members a free sixth product in every March Glam Bag and a $2 credit applicable to any of the month’s coveted Add-Ons. IPSY will also host twice-weekly giveaways, rewarding over 500 winners with massive hauls from its top-rated brands and perennial best-sellers.
The celebration will culminate at Destination: IPSY at SXSW on March 21 & 22, where IPSY will unveil the first double-decker, double-expandable mobile in North America. Bridging online with offline, IPSY will bring the community together to amplify the Glam Bag experience with onsite education, a special guest appearance by Christen Dominique, and a “Build Your Own Glam Bag” activation.
This new milestone comes at a time of accelerated growth and innovation for IPSY. At the end of last year, IPSY launched Complex Culture, the first in-house brand developed by IPSY Labs, the company’s innovation arm that leverages robust customer data to develop new brands, products, and collaborations designed to fulfill consumers’ unmet needs.
More recently, IPSY announced two new hyperlocal experiences: first with IPSY Pop-In, a life-size Glam Bag that will make its debut at The University of Texas in Austin on February 26, and second, with IPSY Assembly, a monthly event series at the company’s newly renovated 20,000-square-foot brand hub in Santa Monica.
“As the DTC and subscription space continues to evolve, we know we need to pace the market,” says Camberos, “and we are heavily investing in micro-personalization and real life experiences to delight our community in new and unexpected ways.”
Photo: via IPSY