The Makeup Museum, set to open in May with the debut of the immersive Pink Jungle: 1950s Makeup in America exhibition at 94 Gansevoort St, has announced a partnership with Nordstrom. Stores in top markets will merchandise Makeup Museum-themed products tied to the history of makeup and its ongoing impact on society.
“Iconic retailers were an important part of the retail experience for the 1950s beauty consumer, and so much more than just a place to shop,” Doreen Bloch, Makeup Museum co-founder, said in a statement. “There was a true thrill of getting to see and feel the latest products on the market first-hand.”
“A great example of a 1950s era beauty retailer is the one recently depicted in the show ‘The Marvelous Mrs. Maisel’ which illustrates perfectly how much at the heart of the retail experience the beauty counter was for the women of that time,” Rachel Goodwin, makeup artist and Makeup Museum co-founder, said in a statement. “Women flocked to these modern temples not only to discover new products and trends but also to take part in a cultural and social experience as well. Our hope at the Makeup Museum is to provide our visitors with a small window into what that type of retail environment would have felt like for the consumer of that era by offering a current range of hero products through a unique historical lens.”
The Makeup Museum mobile app and website will allow customers to click-to-shop on the Nordstrom website for artifact-inspired finds. A wide variety of artifacts, including Max Factor’s 1959 Creme Puff compact, Erno Laszlo creams, and treatments from Marilyn Monroe’s personal collection and more will be showcased in the exhibit’s 1950s artifact gallery.
Photo: via Makeup Museum
