In Exclusives, Insight, Trend

In 2019, we saw many retailers and beauty magazines establishing their own clean beauty standards as a way to differentiate themselves and with the intention of protecting consumers from using products containing either harmful or irritating substances to humans or the environment. Part of the clean beauty movement is focused on avoiding undesirable materials that have been linked to potential illnesses. The other part of the movement is very marketing driven; for example, not all silicones are bad, yet some companies have decided to use silicone-free claims to create a differentiation. Beauty is constantly evolving, and what’s after clean beauty, naturally, is vegan beauty. It is considered one step beyond clean.

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