The retail landscape is still in rocky shape, but innovative retailers like Showfields are redefining the concept of a brick-and-mortar store. The Showfields retail model, which brings together multiple brands and experiences under one roof, shows promising potential for the future of retail.
Entrepreneurs Tal Zvi Nathanel, Amir Zwickel and Katie Hunt opened the first Showfields just over a year ago. The Manhattan location at 11 Bond Street is a 15,000-square-feet four-story concept shop that saw 250,000+ visitors in 2019 spend an average of 33 minutes in the store.
Building on that success, Showfields announced the opening of a second location in Miami to open in May 2020. Located at 530 Lincoln Road in South Beach, the second location will feature a completely new assortment of brands for consumers to discover and shop that further the store’s mission of being “the most interesting store in the world.” Brands that have already signed on include Swedish watch brand Daniel Wellington and natural beauty brand Each & Every, among 40-50 others that will be featured in the store, with brand and activation spaces ranging from 60-400 square feet.
The two-floor, 14,300-square-feet Miami location will also feature experiential elements to keep consumers engaged such as an indoor/outdoor food and beverage concept and speakeasy bar, a theater for live performances, piercing stations, tattoo parlors, and plenty of space for art installations, panels, and activations. The restored historic building features a glass stairwell, glass skylight, and a storefront facade to draw in consumers.
Chief Real Estate Officer & co-founder Amir Zwickel explained: “We believe that Miami sits on the intersection of art and retail. We are excited by the crossover of both our existing NYC customers and an international audience that may not have the exposure to the brands that we currently showcase. Miami is a city on the rise and ranked as one of the largest growing cities in the US ripe with art, culture and more. We are thrilled to be part of this incredible ecosystem.”
Zwickel added: “Over a year after opening our first location, we have had the privilege of learning many things. One of those things is the importance of becoming a home for the local community of entrepreneurs and artists and not only being a destination for shopping and discovery. We will open our doors in May, the end of peak tourism season, as one of the things we pride ourselves on is our ability to create engaging experiences no matter the season. The future of retail in Miami is not just about holiday and Art Basel, but about creating a vibrant space that lends itself to the amazing city that is Miami and the incredible things that are being built there.”
Photo: via Showfields