Suave has become the latest of Unilever’s beauty and personal care brands to gain global “cruelty-free” accreditation from People for the Ethical Treatment of Animals (PETA). The brand is found in one of every two homes in the US, with a Suave product being sold every 14 seconds.
According to Market Research Future, the Global Cruelty-Free Cosmetics Market size is estimated to reach USD 10 billion by 2024, and the market is expected to register a growth rate of 6.0% during the forecast period of 2019 to 2024. Consumers’ awareness is increasing regarding the harmful effects of animal testing on the environment, as is the demand for cruelty-free beauty and personal care.
Suave demonstrates that quality, value, and safe products that do not require animal testing can be accessible to all, and not only at premium and luxury. The brand joins a growing number of Unilever brands to have gained “cruelty-free” status from PETA. Over the last 18 months, Dove, Simple, St. Ives, Love Beauty, Planet, and Love Home have all been added to PETA’s “Beauty Without Bunnies” list of certified brands. Unilever is one of just five companies to be listed by PETA as a company “working for regulatory change.”
Bérengère Loubatier, Suave’s Senior Brand Director, said, “We are delighted to be part of PETA’s ‘Beauty Without Bunnies’ program. Suave is known for its high-quality beauty products made accessible to all since 1937. Our consumers care about animals and so do we! That is why we are proud to be certified cruelty-free by PETA and continue to offer high-quality beauty products.”
“Millions of PETA supporters and consumers everywhere will be delighted by this news,” said PETA Senior Vice President Kathy Guillermo. “PETA welcomes Suave and thanks Unilever for its commitment to ending tests on animals everywhere.”
Julia Fentem, Head of Unilever’s Safety & Environmental Assurance Centre, said, “Unilever supports calls for a global ban on animal testing for cosmetics and Suave becoming PETA certified is another important proof point of our commitment.”
PETA’s “cruelty-free” logo will appear on Suave’s packaging soon, to assure shoppers that it does not and will not test on animals anywhere in the world.
Photo: via Unilever