Douglas, one of Europe’s largest premium beauty retailers, has opened access to its marketplace for retailers and brand shops to help them weather the current Covid-19 pandemic. Douglas’ intention is to enable online-ready retailers to offer their products more quickly and easily with an increased reach at fair conditions in an effort to counterbalance declining sales resulting from store closures.
Tina Müller, Douglas Group CEO, said, “As an omnichannel retailer, we are able to cushion part of the impact of the suspended store business by continuing our online trading in a focused manner. Smaller retailers and brand shops often do not have this opportunity in this form. We would like to support them in offering their products to millions of consumers via our marketplace and in generating stronger sales with their product portfolio online.”
Vanessa Stützle, Douglas Group EVP E-Commerce & CRM, adds: “Regarding the currently tense economic situation, we are offering new partners preferential conditions for the activation on our marketplace for the next three months. In doing so, we would like to make a contribution to supporting the retail industry in these difficult times.”
Douglas will expand its online assortment through the marketplace with offers from the beauty sector and related categories such as accessories, jewelry, home décor, and lifestyle.
Douglas has set up a special task force to enable a quick and unbureaucratic review and activation of businesses offering products in these categories on douglas.de. The basic prerequisite is the availability of digital product data and the ability to ship products to end customers in Germany via DHL.
Douglas has approximately 2,400 stores in Europe, present in 26 countries and carrying about 55,000 products from more than 750 brands. In its 2018-19 fiscal year, Douglas registered sales of 3.5 billion euros.
Interested parties can contact the task force directly by e-mail at PartnerProgram@douglas.de.
Photo: via Douglas