In Brands, Exclusives, Retail

The coronavirus crisis has left China’s shopping malls empty, and brands and retailers are now scrambling to find a way to salvage their businesses. Doubling down on digitalization is one strategy that many companies are taking, and in China’s e-commerce world there are many tools at hand. We take a look at what brands such as YSL Beauty and Estée Lauder are doing, and how US beauty brands and retailers can learn from them. 

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